Socksss are really unlike any sock brand we've seen before. The attention to detail that goes in to the design, and the creativity in the communication makes you rethink your relationship with this daily wardrobe staple which can be pretty under appreciated. We chatted to Sean and Oscar, founders of Socksss, to find out and about them, their vision for the humble sock, and how they approach de...

EA WILLIAMS is a British Clothing brand based in North London founded by vegan designer Eleanor Williams. Eleanor's brand is about mixing science and seasons creating pieces that are not trend lead. Animal rights and the environment are priorities for Eleanor and she carries that through all her work. She believes no one should suffer for clothes especially not the planet. What 2 words best d...

The PARO X GOLDIIE collection has just launched in store. The first in a series of projects, where we work with designers to explore new ways to produce in a way that's better for the Earth, launching the resulting capsule collections exclusively on PARO STORE. When we were introduced to Goldiie earlier this year we fell in love with the wearable art that founder and designer, Rudmarla, makes ...

ECO-FRIENDLY materials are non-toxic to people and the environment as well as being biodegradable or recyclable. They don’t necessarily have to be natural fibers (produced by plants or animals), some synthetic fibers (produced by humans) can also be considered good for the world. Also, and confusingly, not all natural fibers are eco-friendly. It’s all about their overall impact on people and th...

At PARO we love good design. For us, this means awesome products that: 1. You connect with; 2. Have great functionality and aesthetic; 3. Make a positive impact on the world. It’s estimated that the choices made during a product’s design phase dictates more than 80% of its impact on the world. We only stock brands who prioritize reducing this impact in their design process. Some people call thi...

Mia Larsson makes her unique, up-cycled jewelery by hand in her studio in Stockholm. We caught up with her to find out more about her inspiration and process. Mia, your jewellery line is made entirely from recycled, up-cycled and compostable materials - why did you decide to take this approach? I studied for a Master Degree in Arts at the Jewelry Department of Konstfack University of Arts and ...