Par Cielle is a hand-crochet brand founded in 2018 by Australian born, Paris based, Cielle Marchal. Influenced by a free and unique upbringing in the Australian and French nature, with a connection and respect for these surroundings that inspires the creation of items that integrate with the natural world. We chatted to Cielle about what influences her work and how to create intentionally. "I...

Swiss brand lola studio encourages you to slow down, become active, breath, meditate and dig deeper into what matters most. This is reflected in their way of creating through design, up-cycling, recycling and researching new ways to support activity and relaxation, with a low foot print on the planet. We chatted to founder, Susanne, about their roots in the beautiful Zurich, the evolution of s...

Harem London is an East London based clothing label founded by sisters Dee and Begum Ozturk. Heavily influenced by their Turkish heritage the label expresses experience of diverse identity with pieces that blend influences, fabrics and techniques from both countries and cultures. As we launch Harem London on PARO, we chatted to Dee and Begum about family ties, and how their heritage and sustai...

BACKTOBACK is a London based clothing brand designed to show the balance between raving and sustainability, community and unity. Inspired by music, art and nature BACKTOBACK combines graphic prints with sustainable materials that take you from day to night, from the street to the rave. We chatted with founders Athena and Brad about seasonless clothing, reconnecting to nature, and, of course, m...

Socksss are really unlike any sock brand we've seen before. The attention to detail that goes in to the design, and the creativity in the communication makes you rethink your relationship with this daily wardrobe staple which can be pretty under appreciated. We chatted to Sean and Oscar, founders of Socksss, to find out and about them, their vision for the humble sock, and how they approach de...

EA WILLIAMS is a British Clothing brand based in North London founded by vegan designer Eleanor Williams. Eleanor's brand is about mixing science and seasons creating pieces that are not trend lead. Animal rights and the environment are priorities for Eleanor and she carries that through all her work. She believes no one should suffer for clothes especially not the planet. "I had years of bein...

The PARO X GOLDIIE collection has just launched in store. The first in a series of projects, where we work with designers to explore new ways to produce in a way that's better for the Earth, launching the resulting capsule collections exclusively on PARO STORE. When we were introduced to Goldiie earlier this year we fell in love with the wearable art that founder and designer, Rudmarla, makes ...

ECO-FRIENDLY materials are non-toxic to people and the environment as well as being biodegradable or recyclable. They don’t necessarily have to be natural fibers (produced by plants or animals), some synthetic fibers (produced by humans) can also be considered good for the world. Also, and confusingly, not all natural fibers are eco-friendly. It’s all about their overall impact on people and th...

Aniela Parys is a project based on the revival of sustainable clothing manufacturing, photography, artist collaborations.  From their Barcelona studio they design with a focus on local sourcing and production, and sustainable fabrics. Aniela Parys is also the name of the designer and founder of the brand, we chatted to Aniela to find out a bit more about them. "Good design means creating produc...

At PARO we love good design. For us, this means awesome products that: 1. You connect with; 2. Have great functionality and aesthetic; 3. Make a positive impact on the world. It’s estimated that the choices made during a product’s design phase dictates more than 80% of its impact on the world. We only stock brands who prioritize reducing this impact in their design process. Some people call thi...

Mia Larsson makes her unique, up-cycled jewelery by hand in her studio in Stockholm. We caught up with her to find out more about her inspiration and process. "Nature and material, and us humans are part of the same machinery. Nature is not something romantic in the background." Mia, your jewellery line is made entirely from recycled, up-cycled and compostable materials - why did you decide to ...