The Truth About Waste In The Fashion Industry  Imagine floodwaters carrying piles upon piles of second-hand clothing down your main high street, and waves brushing against the coastline, bringing discarded clothing with them onto the beach; labels from high street brands clearly visible in the debris. Sounds like a dystopian novel set in a future world overrun by fast fashion world. This is ho...

Sustainable fashion and the movement towards clothing and accessories produced in a more eco-friendly way is growing more popular. While fashion trends come and go, more and more people are becoming conscious of the way their favourite wardrobe items are made, and how they impact the environment.  Fashion retailers committed to sustainability, like PARO, are helping people to access a wider ran...

Fair trade is a movement to create fairer international trading practices. In a capitalist market “free trade” principles generally govern international commerce which although on the whole are successful, they often create unfair conditions for smaller, less powerful supply chain members. The idea of fair trade helps workers and farmers, often in the Global South, to obtain improved and ethica...

Sophie Ceramica started as a passion project for Sofia de Moser Leitão. Run from a small studio in Paris, Sofia is inspired by positivity which she transmits to others through her vibrant and fun designs.  We chatted to Sofia about the role of positivity in her work, why she's keeping things small scale, and how she integrates sustainability in her process. "Clay it’s something that’s part of...

DOBLE 6 is a Spain based brand who has set themselves the task to prioritize slow fashion. Their garments are made with hand made and upcycled materials only. This encourages the customers to be creative with their garments and to explore their multifunctional design. Their materials are sourced from locally and they only produce in small factories and sewing workshops. "At Doble-6 we are co...

The pace of our lives just keeps getting faster; Microsoft recently reported that the human attention span had dropped to just 8 seconds – shrinking nearly 25% in a few years. The attention span of a fast fashion designer must be even shorter (*), with fast fashion brands producing about 52 “micro-seasons” a year—or one new “collection” a week. According to author Elizabeth Cline, this started ...

  Our SS21 lookbook is inspired by the world re-opening; our senses re-awaken as we venture further afield to explore the world outside. With mixed emotions and energies; the joy of being together, occasionally tempered by strange sensations as we adjust to a world that feels different, and a new perspective that makes the skies seem brighter, and nature’s colours bolder than before.   We...

A shared passion for handmade knitwear and crochet, combined with an experimental approach and the necessity of change in the fashion system, led to the creation of Kerriih. We talked to founders Elisa and Michela about design, creativity and using the potential of discarded materials to create a more responsible fashion brand. "Our surrounding is our inspiration and playground, from every exp...

Cavia is an upcycling and eco-friendly clothing brand, founded and made in Italy since 2020. Cavia believe that our world is full of things we produced in past, that we must transform with our creativity. We chatted to founder Martina about her vision for the brand, future projects and, of course, knitting. "Our world is full of things we produced in past, we just need to transform it with our...

WE FOUND IT STUDIO is the brainchild of Laurie and Jones from Toulouse, France. The brand started off as WE FOUND IT VINTAGE, a space to curate and share exceptional as well as timeless vintage garments but eventually evolved into its own line of made to order pieces from deadstock designer fabrics. We chatted to Jones and Laurie about their inspiration, fashion that exists already and what it...

Par Cielle is a hand-crochet brand founded in 2018 by Australian born, Paris based, Cielle Marchal. Influenced by a free and unique upbringing in the Australian and French nature, with a connection and respect for these surroundings that inspires the creation of items that integrate with the natural world. We chatted to Cielle about what influences her work and how to create intentionally. "I...

Last weekend we had our first PARO POP-UP; a sunny day filled with friends, good times and natural wine. Thanks to everyone who came through, and if you missed out, don't stress out, because we're already busy plotting the next one in July. If you can't wait that long, send us an email to whatsup@parostore.com to make an appointment to see the clothes IRL in our studio on Weesperstraat 103. And...