The season of giving is almost here and we are here to help you GIVE NICE™.  To us, giving nice is all about taking a considered approach to WHAT and HOW you're giving; making small changes to your present buying routine, and choosing more sustainable Christmas gifts. Having a sustainable Christmas can be HARD, not least because it's a moment of mass consumption and marketing madness that it ...

The season of giving is here and we're here to help you GIVE NICE ™   The NICE GIFT SHOP⁠ ™ by PARO STORE is the place to get special, handmade, planet-friendly gifts made with love by small brand owners.  And when you're passionate about supporting businesses that care about the planet, there is nothing worse than receiving a gift you don't like, you don't need,  or is from a place you don...

We’re all aware of the positive impact of living a more plant-based lifestyle, and that applies not only to what we eat but what we wear. But when most of us think of vegan materials we’re often taken back to memories of uncomfortable, sweaty, plastic-filled shoes and bags made of cheap materials we used to call “pleather”. Technology has come a long way in the last few years, and so has th...

With the changing of the seasons on the horizon, taking your time to decide on a sustainable dress will really pay off if you choose wisely and purchase a high-quality piece you’ll wear for seasons to come. What should you look for when buying a sustainable dress?     If you are new to sustainable fashion, it can be hard to know what to focus on when shopping - but no fear, if w...

We've all heard the adage "the most sustainable garment is the one already in your wardrobe" and yes it's true, buying less is with out doubt the single biggest change we can all make (as consumers). But it's unrealistic to think we're all going to stop shopping altogether, so before looking for something new, vintage is for sure the best choice. Not only are you eliminating any impact of ...

  WHAT IS SUSTAINABLE SWIMWEAR?   When it comes to sustainable swimwear we see so many brands advertising that they're "made from ocean waste", especially around the time of World Ocean's Day. Sounds good.... right!? These brands are almost always using ECONYL® - a regenerated fabric made from many sources of plastic waste, which includes ocean waste, but there is nothing on the to ECO...

We're approaching 22nd April aka 'Earth Day'. And while it seems strange to have just one day of the year dedicated to protecting the future of this wonderful orb we call home,  it's no bad thing to use Earth Day to raise our consciousness of the role we all need to play in protecting our planet's future, every day of the year. So what would a more Earth Friendly everyday look like? Here...

The mountains of clothing waste are growing by the day - more often than not, hidden from our daily lives in the deserts of Chile or the streets of Accra, Ghana. But have no doubt, those are our old clothes. Fast fashion is one of the biggest causes of the obscene and increasing amounts of clothing waste, and we sure can (and should) boycott the biggest culprits like H&M, Zara etc, you’v...

Continuing with our community appreciation in the lead up to our 2nd birthday, we take a tour of Europe, curated by some of our favourite brands throughout the region; from Barcelona, to Berlin, Paris to Krakow and of course, our home town of Amsterdam. Each brand reflects on why their local community is so special, and shares their tips on the insiders, community focused guide to the area. ...

As we approach our 2nd birthday at PARO we're reflecting on what's most important to us, and that's community. We launched with 8 brands, and we're so proud of the community of more than 50 brands now on PARO, all of whom challenge the status quo in the fashion industry by making environmental and social sustainability their priority. When we scout new brands we look for an aesthetic we ...

Established by Sjaak Hullekes and Sebastiaan Kramer in 2018,  Hul le Kes is a brand with purpose, existing not for profit but to make and meaningful impact on society and the industry. Seeing the beauty and character in imperfection, Hul le Kes take a holistic, and circular approach to design, creating pieces that will live many lives. We talked to founders, Sjaak and Sebastiaan, about changing...

Consider this your alternative Valentine’s Day guide, because we think Valentine's Day needs a facelift - it can get a bit too traditional, exclusive and competitive for us.  But at it's core it is a beautiful opportunity to celebrate the love we have for each other, and, take the opportunity also to celebrate the love we have for ourselves and our abundant Mother Earth. So we’ve covered all th...