Blog
Blog
We've all heard the adage "the most sustainable garment is what's already in your wardrobe" and yes, of course, we get it. Buying less is the one big change we can all make to make the biggest difference. But sometimes, we're going to want something we don't have, and before looking for something new, vintage is undoubtably the best choice. Not only are you avoiding any impact of making new...
29·06·22
We've all heard the adage "the most sustainable garment is what's already in your wardrobe" and yes, of course, we get it. Buying less is the one big change we can all make to make the biggest difference. But sometimes, we're going to want something we don't have, and before looking for something new, vintage is undoubtably the best choice. Not only are you avoiding any impact of making new...
29·06·22
WHAT IS SUSTAINABLE SWIMWEAR?
When it comes to sustainable swimwear we see so many brands advertising that they're "made from ocean waste", especially around the time of World Ocean's Day. Sounds good.... right!? These brands are almost always using ECONYL® - a regenerated fabric made from many sources of plastic waste, which includes ocean waste, but there is nothing on the to ECONYL® we...
20·05·22
WHAT IS SUSTAINABLE SWIMWEAR?
When it comes to sustainable swimwear we see so many brands advertising that they're "made from ocean waste", especially around the time of World Ocean's Day. Sounds good.... right!? These brands are almost always using ECONYL® - a regenerated fabric made from many sources of plastic waste, which includes ocean waste, but there is nothing on the to ECONYL® we...
20·05·22
We're approaching 22nd April aka 'Earth Day'. And while it seems strange to have just one day of the year dedicated to protecting the future of this wonderful orb we call home, it's no bad thing to use Earth Day to raise our consciousness of the role we all need to play in protecting our planet's future, every day of the year. So what would a more Earth Friendly everyday look like? Here's a ...
04·04·22
We're approaching 22nd April aka 'Earth Day'. And while it seems strange to have just one day of the year dedicated to protecting the future of this wonderful orb we call home, it's no bad thing to use Earth Day to raise our consciousness of the role we all need to play in protecting our planet's future, every day of the year. So what would a more Earth Friendly everyday look like? Here's a ...
04·04·22
The mountains of clothing waste are growing by the day - more often than not, hidden from our daily lives in the deserts of Chile or the streets of Accra, Ghana. But have no doubt, those are our old clothes. Fast fashion is one of the biggest causes of the obscene and increasing amounts of clothing waste, and we sure can (and should) boycott the biggest culprits like H&M, Zara etc, you...
18·03·22
The mountains of clothing waste are growing by the day - more often than not, hidden from our daily lives in the deserts of Chile or the streets of Accra, Ghana. But have no doubt, those are our old clothes. Fast fashion is one of the biggest causes of the obscene and increasing amounts of clothing waste, and we sure can (and should) boycott the biggest culprits like H&M, Zara etc, you...
18·03·22
Continuing with our community appreciation in the lead up to our 2nd birthday, we take a tour of Europe, curated by some of our favourite brands throughout the region; from Barcelona, to Berlin, Paris to Krakow and of course, our home town of Amsterdam. Each brand reflects on why their local community is so special, and shares their tips on the insiders, community focused guide to the area.
...
16·03·22
Continuing with our community appreciation in the lead up to our 2nd birthday, we take a tour of Europe, curated by some of our favourite brands throughout the region; from Barcelona, to Berlin, Paris to Krakow and of course, our home town of Amsterdam. Each brand reflects on why their local community is so special, and shares their tips on the insiders, community focused guide to the area.
...
16·03·22
As we approach our 2nd birthday at PARO we're reflecting on what's most important to us, and that's community. We launched with 8 brands, and we're so proud of the community of more than 50 brands now on PARO, all of whom challenge the status quo in the fashion industry by making environmental and social sustainability their priority. When we scout new brands we look for an aesthetic we ...
16·03·22
As we approach our 2nd birthday at PARO we're reflecting on what's most important to us, and that's community. We launched with 8 brands, and we're so proud of the community of more than 50 brands now on PARO, all of whom challenge the status quo in the fashion industry by making environmental and social sustainability their priority. When we scout new brands we look for an aesthetic we ...
16·03·22
Established by Sjaak Hullekes and Sebastiaan Kramer in 2018, Hul le Kes is a brand with purpose, existing not for profit but to make and meaningful impact on society and the industry. Seeing the beauty and character in imperfection, Hul le Kes take a holistic, and circular approach to design, creating pieces that will live many lives. We talked to founders, Sjaak and Sebastiaan, about changing...
17·02·22
Established by Sjaak Hullekes and Sebastiaan Kramer in 2018, Hul le Kes is a brand with purpose, existing not for profit but to make and meaningful impact on society and the industry. Seeing the beauty and character in imperfection, Hul le Kes take a holistic, and circular approach to design, creating pieces that will live many lives. We talked to founders, Sjaak and Sebastiaan, about changing...
17·02·22
Consider this your alternative Valentine’s Day guide, because we think Valentine's Day needs a facelift - it can get a bit too traditional, exclusive and competitive for us. But at it's core it is a beautiful opportunity to celebrate the love we have for each other, and, take the opportunity also to celebrate the love we have for ourselves and our abundant Mother Earth. So we’ve covered all th...
11·01·22
Consider this your alternative Valentine’s Day guide, because we think Valentine's Day needs a facelift - it can get a bit too traditional, exclusive and competitive for us. But at it's core it is a beautiful opportunity to celebrate the love we have for each other, and, take the opportunity also to celebrate the love we have for ourselves and our abundant Mother Earth. So we’ve covered all th...
11·01·22
Valentine’s Day is just around the corner, and before we get into our Valentine’s Day gift ideas, let’s take a minute to remember what this date is actually all about, and that’s celebrating love. So, whether you are single or coupled up, if you stay in or go out, receive a box of chocolates, a bunch of cut flowers from the gas station, or nothing at all… take a moment on the 14th of Feb to f...
10·01·22
Valentine’s Day is just around the corner, and before we get into our Valentine’s Day gift ideas, let’s take a minute to remember what this date is actually all about, and that’s celebrating love. So, whether you are single or coupled up, if you stay in or go out, receive a box of chocolates, a bunch of cut flowers from the gas station, or nothing at all… take a moment on the 14th of Feb to f...
10·01·22
Introducing our FW21/22 lookbook 'De Kapel'. Set in a timeless capsule with endless walls, where emotions are felt fully and expressed instinctively, 'De Kapel' showcases the collections from our community of independent brands who are pioneering a kinder, future for the fashion industry through environmentally and socially sustainable design. The richly textured Autumn Winter collection feat...
29·12·21
Introducing our FW21/22 lookbook 'De Kapel'. Set in a timeless capsule with endless walls, where emotions are felt fully and expressed instinctively, 'De Kapel' showcases the collections from our community of independent brands who are pioneering a kinder, future for the fashion industry through environmentally and socially sustainable design. The richly textured Autumn Winter collection feat...
29·12·21
The season of giving is almost here and we are here to help you GIVE NICE™. Because it's not just about the gift, it's about what you're giving. So give unusual, handmade, packed with care by a small business owner, give organic, planet-friendly, cruelty-free, and maybe even give rubbish (that's been re-made into something great!)
PARO founders Ruth & Zoe have curated a list ethical and e...
30·11·21
The season of giving is almost here and we are here to help you GIVE NICE™. Because it's not just about the gift, it's about what you're giving. So give unusual, handmade, packed with care by a small business owner, give organic, planet-friendly, cruelty-free, and maybe even give rubbish (that's been re-made into something great!)
PARO founders Ruth & Zoe have curated a list ethical and e...
30·11·21
The seasonal shift has started but that's leaving us no less concerned with our outerwear. European temperatures take a while to heat up, making a jacket a staple piece well into the Summer, but it's time to put the black puffa jacket away and chose in a lighter jacket for the more mellow months. If you're looking for a more sustainable jacket for Spring (and why wouldn't you!?) check our ...
29·11·21
The seasonal shift has started but that's leaving us no less concerned with our outerwear. European temperatures take a while to heat up, making a jacket a staple piece well into the Summer, but it's time to put the black puffa jacket away and chose in a lighter jacket for the more mellow months. If you're looking for a more sustainable jacket for Spring (and why wouldn't you!?) check our ...
29·11·21