As we spend more time at home, we find moments to escape outdoors in the urban oases on our doorstep. Whenever, wherever you get a moment outdoors, whatever you need at the time, nature can deliver. ⁠⁠⁠Our FW20/21 lookbook celebrates these moments outdoors. Shot in Amsterdam, in between lockdowns, with our talented friends; photographer Bradford, and models Anyaa, Isaac, Ben, Ahmad, Milad and A...

Studio Mend tackles the problem of clothing waste by extending the life of clothes that our precious to us. Our throw away consumer culture these days means we tend to see a stain or hole as the end of life for our clothes. But through visible mending techniques Sunniva shows us that this is in fact a chance for them to be re-born, turning imperfections in to an opportunity to make something m...

We've discovered many new and emerging brands whilst scouting for PARO STORE, but it is rare to come across a brand who has been around for over 16 years, and whilst growing in size has stayed true to their original vision and maintained sustainable operations.  We talked to Maiami founder, Maike Dietrich about how the brand has evolved, and how her passion for the hand made is still as alive ...

Pamplemousse lingerie was founded in 2019 by Berlin based / Northern England raised, Rosie Simpkins. Rosie brings a fresh approach to lingerie design, and is part of the new wave of designers for whom creating with surplus material is a no brainer; aware of both the rich potential of existing materials and the huge waste problem in the industry. Rosie gave us an insight in to the journey she's ...

Socksss are really unlike any sock brand we've seen before. The attention to detail that goes in to the design, and the creativity in the communication makes you rethink your relationship with this daily wardrobe staple which can be pretty under appreciated. We chatted to Sean and Oscar, founders of Socksss, to find out and about them, their vision for the humble sock, and how they approach de...

EA WILLIAMS is a British Clothing brand based in North London founded by vegan designer Eleanor Williams. Eleanor's brand is about mixing science and seasons creating pieces that are not trend lead. Animal rights and the environment are priorities for Eleanor and she carries that through all her work. She believes no one should suffer for clothes especially not the planet. What 2 words best d...

The PARO X GOLDIIE collection has just launched in store. The first in a series of projects, where we work with designers to explore new ways to produce in a way that's better for the Earth, launching the resulting capsule collections exclusively on PARO STORE. When we were introduced to Goldiie earlier this year we fell in love with the wearable art that founder and designer, Rudmarla, makes ...

POND is a London based jewellery brand offering hand made, limited edition pieces using salvaged vintage beads and recycled gold. Co-founders Natalie and Holly, shared an inside track on POND on how they create new narratives for objects with a history. What 2 words best describe POND? Reused, Rephrased.When did you start POND, and what inspired you to? October 2019. We both worked together fo...

Mix Tape 06 from Chris Floris takes you to the heart of the struggle against desertification; take an endless march through exhausted lands, a continuous balancing act between hope and despair, and a metaphor for how we treat our planet. Brought to life through Dutch contemporary jazz, early 00’s grime extrapolations, Brazilian beats and Istanbul artists.  LISTEN ON SOUNDCLOUD

The U.N. day for Desertification and Drought happened this week, on June 17th. Not something that is likely to fill up your news feeds like Earth Day might, however it highlights an important issue for the health of the planet, which is caused largely by humanity’s relentless production and consumption. And that includes, yes, fashion production. As populations, consumption and cities grow, so ...

Mix Tape 05 is from Tanzmaschine, who took the oceans and its diversity as the metaphor to curate an experimental set of records. From moodier to euphoric sounds, from calm to rough, the mix resembles our oceans and the challenge that lays ahead in saving them.  LISTEN ON SOUNDCLOUD

A celebration of our favourite graphics in store, for anyone, like us, who's a sucker for a graphic, print or pattern. We wanted to find out a bit more about where the graphics came from and what they represent, so we chatted to our friends at the brands to find out. HGBB collaborated with Korean artist Junfourteen on a series of tees showcasing tasty traditional Korean dishes. The tees echo th...