Socksss are really unlike any sock brand we've seen before. The attention to detail that goes in to the design, and the creativity in the communication makes you rethink your relationship with this daily wardrobe staple which can be pretty under appreciated. We chatted to Sean and Oscar, founders of Socksss, to find out and about them, their vision for the humble sock, and how they approach de...

EA WILLIAMS is a British Clothing brand based in North London founded by vegan designer Eleanor Williams. Eleanor's brand is about mixing science and seasons creating pieces that are not trend lead. Animal rights and the environment are priorities for Eleanor and she carries that through all her work. She believes no one should suffer for clothes especially not the planet. What 2 words best d...

The PARO X GOLDIIE collection has just launched in store. The first in a series of projects, where we work with designers to explore new ways to produce in a way that's better for the Earth, launching the resulting capsule collections exclusively on PARO STORE. When we were introduced to Goldiie earlier this year we fell in love with the wearable art that founder and designer, Rudmarla, makes ...

POND is a London based jewellery brand offering hand made, limited edition pieces using salvaged vintage beads and recycled gold. Co-founders Natalie and Holly, shared an inside track on POND on how they create new narratives for objects with a history. What 2 words best describe POND? Reused, Rephrased.When did you start POND, and what inspired you to? October 2019. We both worked together fo...

Mix Tape 06 from Chris Floris takes you to the heart of the struggle against desertification; take an endless march through exhausted lands, a continuous balancing act between hope and despair, and a metaphor for how we treat our planet. Brought to life through Dutch contemporary jazz, early 00’s grime extrapolations, Brazilian beats and Istanbul artists.  LISTEN ON SOUNDCLOUD

The U.N. day for Desertification and Drought happened this week, on June 17th. Not something that is likely to fill up your news feeds like Earth Day might, however it highlights an important issue for the health of the planet, which is caused largely by humanity’s relentless production and consumption. And that includes, yes, fashion production. As populations, consumption and cities grow, so ...

Mix Tape 05 is from Tanzmaschine, who took the oceans and its diversity as the metaphor to curate an experimental set of records. From moodier to euphoric sounds, from calm to rough, the mix resembles our oceans and the challenge that lays ahead in saving them.  LISTEN ON SOUNDCLOUD

A celebration of our favourite graphics in store, for anyone, like us, who's a sucker for a graphic, print or pattern. We wanted to find out a bit more about where the graphics came from and what they represent, so we chatted to our friends at the brands to find out. HGBB collaborated with Korean artist Junfourteen on a series of tees showcasing tasty traditional Korean dishes. The tees echo th...

Thinking about reducing waste and reusing materials, our latest mix tape from DJ Rick is constructed entirely of edits, samples and remixes. Proving that if you look in the archives and dig up the hidden gems - whether that’s fabric, or audio - you can create something pretty special. Have a listen, and if you like it, share it... keep it circulating. LISTEN ON SOUNDCLOUD: MIX TAPE O4 - CIRCU...

“Closing the loop” is widely seen as the future of a more sustainable society. A closed loop system is one where products are designed, manufactured and used so as to circulate within society for as long as possible.  In fashion this includes designing durable and biodegradable or recyclable clothing, re-using and reducing waste through repairs and customer take-back programs, and up-cycling ex...

Outsourcing, lack of transparency, and long, complex supply chains mean that big brands sometimes don’t actually know who is making their clothes let alone what the conditions are like for the workers.  Smaller brands can more easily form close partnerships with their producers which can lead to a whole lot of good stuff, not least having clearer sight of the environmental and human impact of t...

Transparency eliminates secrecy and holds brand accountable. If you could see how some of the clothes you buy were made, you wouldn't buy them. I know the same is true for some of the stuff in my wardrobe. Even wardrobe pieces as simple as a tee shirt are the product of a complex supply chain which has an impact on people and on our planet at every stage. Unfortunately fashion supply chains are...