ECO-FRIENDLY materials are non-toxic to people and the environment as well as being biodegradable or recyclable. They don’t necessarily have to be natural fibers (produced by plants or animals), some synthetic fibers (produced by humans) can also be considered good for the world. Also, and confusingly, not all natural fibers are eco-friendly. It’s all about their overall impact on people and the planet throughout their entire lifecycle - from growing, wearing/washing, to disposing of them.

Many of the brands on PARO STORE work with eco-friendly materials. If you see an E icon by any brand or product you know this is a focus for them. For Earth Day 2020 we made an edit of clothes made from some of our favourite Earth-friendly materials; like Econyl, Tencel and Linen. We wanted to give you a little more insight into which materials our brands use and why they are good for world.

Aniela Parys is a big advocate for Earth-friendly materials, the majority of her line is sourced from deadstock (which is waste fabrics headed for the landfill). Although sometimes it's hard to find what you need from the scrap pile, so for her swimwear she uses Econyl:


  • Econyl is a nylon fiber made up of 100% synthetic waste such as fishing nets, fabric scraps and industrial plastic waste
  • It has the exact same qualities as normal nylon, which is a plastic derived from crude oil so definitely NOT eco-friendly
  • Using recycled fabrics creates a closed-loop process which helps to use less water and create less waste than using new nylon

Check out Aniela Parys' Econyl Swimwear here

Ullac is another brand that puts a lot of time and effort into their fabrics. Although not all of their collection uses eco-friendly fabrics, they have some standout Earth-friendly materials, like linen:


  • Linen is made from the Flax plant which doesn’t need pesticides and can grow in poor soil. Plus whole Flax plant is used so nothing is wasted.
  • Compared to cotton or polyester, linen requires A LOT less energy and water to produce (one of cotton’s biggest flaws is its water use)
  • It’s fully biodegradable (as long as it is not dyed with chemicals)
  • It keeps your body cool by absorbing moisture without holding bacteria

Check out some of Ullacs' Linen x Cotton mix products as well as linen pieces from Aniela Parys and HGBB here

Eco-friendly fabrics can be hard to wrap your head around, and ultimately there are pros and cons to all fabrics. Checking the product description or clothing labels so you know what material you are buying is the first step to making more eco-friendly materials choices. Explore our EARTH FRIENDLY COLLECTION here, for more products made with fabrics that are better for the planet.