OUR STORY
PARO STORE helps you discover emerging designers who are driving the fashion industry towards a sustainable future. The industry behind the clothing we wear is one of the most damaging to the planet, and we don’t want to stand for the status quo. We only stock independent brands who design and produce awesome clothing in a way that’s better for people and our planet. Good design, that’s good for the world.
OUR STORY
PARO STORE helps you discover emerging designers who are driving the fashion industry towards a sustainable future. The industry behind the clothing we wear is one of the most damaging to the planet, and we don’t want to stand for the status quo. We only stock independent brands who design and produce awesome clothing in a way that’s better for people and our planet. Good design, that’s good for the world.
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Blog
The mountains of clothing waste are growing by the day - more often than not, hidden from our daily lives in the deserts of Chile or the streets of Accra, Ghana. But have no doubt, those are our old clothes. Fast fashion is one of the biggest causes of the obscene and increasing amounts of clothing waste, and we sure can (and should) boycott the biggest culprits like H&M, Zara etc, you’ve heard it all here before. But we can also help by r...
28·01·22
The mountains of clothing waste are growing by the day - more often than not, hidden from our daily lives in the deserts of Chile or the streets of Accra, Ghana. But have no doubt, those are our old clothes. Fast fashion is one of the biggest causes of the obscene and increasing amounts of clothing waste, and we sure can (and should) boycott the biggest culprits like H&M, Zara etc, you’ve heard it all here before. But we can also help by r...
28·01·22
Consider this your alternative Valentine’s Day guide, because we think Valentine's Day needs a bit of a facelift - it can get a bit too traditional, exclusive and competitive for us. But at it's core it is a beautiful opportunity to celebrate the love we have for each other, and, why not also take the opportunity to celebrate the love we have for ourselves and our abundant Mother Earth? So we’ve covered all the bases for an eco-conscious, Ea...
11·01·22
Consider this your alternative Valentine’s Day guide, because we think Valentine's Day needs a bit of a facelift - it can get a bit too traditional, exclusive and competitive for us. But at it's core it is a beautiful opportunity to celebrate the love we have for each other, and, why not also take the opportunity to celebrate the love we have for ourselves and our abundant Mother Earth? So we’ve covered all the bases for an eco-conscious, Ea...
11·01·22
Valentine’s Day is just around the corner, and before we get into our Valentine’s Day gift ideas, let’s take a minute to remember what this date is actually all about, and that’s celebrating love. So, whether you are single or coupled up, if you stay in or go out, receive a box of chocolates, a bunch of cut flowers from the gas station, or nothing at all… take a moment on the 14th of Feb to feel gratitude for all that you love. And (yeah, yo...
10·01·22
Valentine’s Day is just around the corner, and before we get into our Valentine’s Day gift ideas, let’s take a minute to remember what this date is actually all about, and that’s celebrating love. So, whether you are single or coupled up, if you stay in or go out, receive a box of chocolates, a bunch of cut flowers from the gas station, or nothing at all… take a moment on the 14th of Feb to feel gratitude for all that you love. And (yeah, yo...
10·01·22