OUR STORY
PARO STORE helps you discover emerging designers who are driving the fashion industry towards a sustainable future. The industry behind the clothing we wear is one of the most damaging to the planet, and we don’t want to stand for the status quo. We only stock independent brands who design and produce awesome clothing in a way that’s better for people and our planet. Good design, that’s good for the world.
OUR STORY
PARO STORE helps you discover emerging designers who are driving the fashion industry towards a sustainable future. The industry behind the clothing we wear is one of the most damaging to the planet, and we don’t want to stand for the status quo. We only stock independent brands who design and produce awesome clothing in a way that’s better for people and our planet. Good design, that’s good for the world.
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Blog
Blog
We've all heard the adage "the most sustainable garment is what's already in your wardrobe" and yes, of course, we get it. Buying less is the one big change we can all make to make the biggest difference. But sometimes, we're going to want something we don't have, and before looking for something new, vintage is undoubtably the best choice. Not only are you avoiding any impact of making new clothing - like air, land and water pollution - b...
29·06·22
We've all heard the adage "the most sustainable garment is what's already in your wardrobe" and yes, of course, we get it. Buying less is the one big change we can all make to make the biggest difference. But sometimes, we're going to want something we don't have, and before looking for something new, vintage is undoubtably the best choice. Not only are you avoiding any impact of making new clothing - like air, land and water pollution - b...
29·06·22
WHAT IS SUSTAINABLE SWIMWEAR?
When it comes to sustainable swimwear we see so many brands advertising that they're "made from ocean waste", especially around the time of World Ocean's Day. Sounds good.... right!? These brands are almost always using ECONYL® - a regenerated fabric made from many sources of plastic waste, which includes ocean waste, but there is nothing on the to ECONYL® website to indicate that this is the main source, so...
20·05·22
WHAT IS SUSTAINABLE SWIMWEAR?
When it comes to sustainable swimwear we see so many brands advertising that they're "made from ocean waste", especially around the time of World Ocean's Day. Sounds good.... right!? These brands are almost always using ECONYL® - a regenerated fabric made from many sources of plastic waste, which includes ocean waste, but there is nothing on the to ECONYL® website to indicate that this is the main source, so...
20·05·22
We're approaching 22nd April aka 'Earth Day'. And while it seems strange to have just one day of the year dedicated to protecting the future of this wonderful orb we call home, it's no bad thing to use Earth Day to raise our consciousness of the role we all need to play in protecting our planet's future, every day of the year. So what would a more Earth Friendly everyday look like? Here's a few ways we can integrate Earth-friendly swaps int...
04·04·22
We're approaching 22nd April aka 'Earth Day'. And while it seems strange to have just one day of the year dedicated to protecting the future of this wonderful orb we call home, it's no bad thing to use Earth Day to raise our consciousness of the role we all need to play in protecting our planet's future, every day of the year. So what would a more Earth Friendly everyday look like? Here's a few ways we can integrate Earth-friendly swaps int...
04·04·22