OUR STORY
PARO STORE helps you discover emerging designers who are driving the fashion industry towards a sustainable future. The industry behind the clothing we wear is one of the most damaging to the planet, and we don’t want to stand for the status quo. We only stock independent brands who design and produce awesome clothing in a way that’s better for people and our planet. Good design, that’s good for the world.

OUR STORY
PARO STORE helps you discover emerging designers who are driving the fashion industry towards a sustainable future. The industry behind the clothing we wear is one of the most damaging to the planet, and we don’t want to stand for the status quo. We only stock independent brands who design and produce awesome clothing in a way that’s better for people and our planet. Good design, that’s good for the world.
MUSIC
MUSIC
Blog
Blog
As we spend more time at home, we find moments to escape outdoors in the urban oases on our doorstep. Whenever, wherever you get a moment outdoors, whatever you need at the time, nature can deliver. Our FW20/21 lookbook celebrates these moments outdoors. Shot in Amsterdam, in between lockdowns, with our talented friends; photographer Bradford, and models Anyaa, Isaac, Ben, Ahmad, Milad and Amber. 🙌
Shop the looks from ...
14·01·21
As we spend more time at home, we find moments to escape outdoors in the urban oases on our doorstep. Whenever, wherever you get a moment outdoors, whatever you need at the time, nature can deliver. Our FW20/21 lookbook celebrates these moments outdoors. Shot in Amsterdam, in between lockdowns, with our talented friends; photographer Bradford, and models Anyaa, Isaac, Ben, Ahmad, Milad and Amber. 🙌
Shop the looks from ...
14·01·21
Studio Mend tackles the problem of clothing waste by extending the life of clothes that our precious to us. Our throw away consumer culture these days means we tend to see a stain or hole as the end of life for our clothes. But through visible mending techniques Sunniva shows us that this is in fact a chance for them to be re-born, turning imperfections in to an opportunity to make something more beautiful and unique, to be treasured for long...
14·11·20
Studio Mend tackles the problem of clothing waste by extending the life of clothes that our precious to us. Our throw away consumer culture these days means we tend to see a stain or hole as the end of life for our clothes. But through visible mending techniques Sunniva shows us that this is in fact a chance for them to be re-born, turning imperfections in to an opportunity to make something more beautiful and unique, to be treasured for long...
14·11·20
We've discovered many new and emerging brands whilst scouting for PARO STORE, but it is rare to come across a brand who has been around for over 16 years, and whilst growing in size has stayed true to their original vision and maintained sustainable operations. We talked to Maiami founder, Maike Dietrich about how the brand has evolved, and how her passion for the hand made is still as alive today as it was in 2004.
What 2 words best descr...
14·10·20
We've discovered many new and emerging brands whilst scouting for PARO STORE, but it is rare to come across a brand who has been around for over 16 years, and whilst growing in size has stayed true to their original vision and maintained sustainable operations. We talked to Maiami founder, Maike Dietrich about how the brand has evolved, and how her passion for the hand made is still as alive today as it was in 2004.
What 2 words best descr...
14·10·20