OUR STORY
PARO STORE helps you discover emerging designers who are driving the fashion industry towards a sustainable future. The industry behind the clothing we wear is one of the most damaging to the planet, and we don’t want to stand for the status quo. We only stock independent brands who design and produce awesome clothing in a way that’s better for people and our planet. Good design, that’s good for the world.
OUR STORY
PARO STORE helps you discover emerging designers who are driving the fashion industry towards a sustainable future. The industry behind the clothing we wear is one of the most damaging to the planet, and we don’t want to stand for the status quo. We only stock independent brands who design and produce awesome clothing in a way that’s better for people and our planet. Good design, that’s good for the world.
Blog
Blog
Socksss are really unlike any sock brand we've seen before. The attention to detail that goes in to the design, and the creativity in the communication makes you rethink your relationship with this daily wardrobe staple which can be pretty under appreciated. We chatted to Sean and Oscar, founders of Socksss, to find out and about them, their vision for the humble sock, and how they approach design with a focus on quality and planetary care.
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25·09·20
Socksss are really unlike any sock brand we've seen before. The attention to detail that goes in to the design, and the creativity in the communication makes you rethink your relationship with this daily wardrobe staple which can be pretty under appreciated. We chatted to Sean and Oscar, founders of Socksss, to find out and about them, their vision for the humble sock, and how they approach design with a focus on quality and planetary care.
...
25·09·20
EA WILLIAMS is a British Clothing brand based in North London founded by vegan designer Eleanor Williams. Eleanor's brand is about mixing science and seasons creating pieces that are not trend lead. Animal rights and the environment are priorities for Eleanor and she carries that through all her work. She believes no one should suffer for clothes especially not the planet.
What 2 words best describe your brand, E.A. Williams?
Botanical play...
21·09·20
EA WILLIAMS is a British Clothing brand based in North London founded by vegan designer Eleanor Williams. Eleanor's brand is about mixing science and seasons creating pieces that are not trend lead. Animal rights and the environment are priorities for Eleanor and she carries that through all her work. She believes no one should suffer for clothes especially not the planet.
What 2 words best describe your brand, E.A. Williams?
Botanical play...
21·09·20
The PARO X GOLDIIE collection has just launched in store. The first in a series of projects, where we work with designers to explore new ways to produce in a way that's better for the Earth, launching the resulting capsule collections exclusively on PARO STORE. When we were introduced to Goldiie earlier this year we fell in love with the wearable art that founder and designer, Rudmarla, makes to adorn the coolest of ears. Goldiie earrings are...
21·08·20
The PARO X GOLDIIE collection has just launched in store. The first in a series of projects, where we work with designers to explore new ways to produce in a way that's better for the Earth, launching the resulting capsule collections exclusively on PARO STORE. When we were introduced to Goldiie earlier this year we fell in love with the wearable art that founder and designer, Rudmarla, makes to adorn the coolest of ears. Goldiie earrings are...
21·08·20