Studio Mend tackles the problem of clothing waste by extending the life of clothes that our precious to us. Our throw away consumer culture these days means we tend to see a stain or hole as the end of life for our clothes. But through visible mending techniques Sunniva shows us that this is in fact a chance for them to be re-born, turning imperfections in to an opportunity to make something more beautiful and unique, to be treasured for long...

We've discovered many new and emerging brands whilst scouting for PARO STORE, but it is rare to come across a brand who has been around for over 16 years, and whilst growing in size has stayed true to their original vision and maintained sustainable operations.  We talked to Maiami founder, Maike Dietrich about how the brand has evolved, and how her passion for the hand made is still as alive today as it was in 2004.   What 2 words best descr...

Pamplemousse lingerie was founded in 2019 by Berlin based / Northern England raised, Rosie Simpkins. Rosie brings a fresh approach to lingerie design, and is part of the new wave of designers for whom creating with surplus material is a no brainer; aware of both the rich potential of existing materials and the huge waste problem in the industry. Rosie gave us an insight in to the journey she's been on with Pamplemousse, so far... When did you ...