Socksss are really unlike any sock brand we've seen before. The attention to detail that goes in to the design, and the creativity in the communication makes you rethink your relationship with this daily wardrobe staple which can be pretty under appreciated. We chatted to Sean and Oscar, founders of Socksss, to find out and about them, their vision for the humble sock, and how they approach de...

EA WILLIAMS is a British Clothing brand based in North London founded by vegan designer Eleanor Williams. Eleanor's brand is about mixing science and seasons creating pieces that are not trend lead. Animal rights and the environment are priorities for Eleanor and she carries that through all her work. She believes no one should suffer for clothes especially not the planet. "I had years of bein...

The PARO X GOLDIIE collection has just launched in store. The first in a series of projects, where we work with designers to explore new ways to produce in a way that's better for the Earth, launching the resulting capsule collections exclusively on PARO STORE. When we were introduced to Goldiie earlier this year we fell in love with the wearable art that founder and designer, Rudmarla, makes ...

POND is a London based jewellery brand offering hand made, limited edition pieces using salvaged vintage beads and recycled gold. Co-founders Natalie and Holly, shared an inside track on POND on how they create new narratives for objects with a history. "If more respect is given to the producers and the product then all the other things we talk about - slower fashion, more conscious consumeris...

At PARO we love good design. For us, this means awesome products that: 1. You connect with; 2. Have great functionality and aesthetic; 3. Make a positive impact on the world. It’s estimated that the choices made during a product’s design phase dictates more than 80% of its impact on the world. We only stock brands who prioritize reducing this impact in their design process. Some people call thi...

Sustainability has become a bit of a buzzword these days, and is often used without really knowing what it means. As a designer, sustainability is highly nuanced and considered hundreds of times throughout the design and production process - from patterns, to material choices, and where and how to produce. Inevitably this also means making choices and deciding where to focus. There is no “right...

Mia Larsson makes her unique, up-cycled jewelery by hand in her studio in Stockholm. We caught up with her to find out more about her inspiration and process. "Nature and material, and us humans are part of the same machinery. Nature is not something romantic in the background."   Mia, your jewellery line is made entirely from recycled, up-cycled and compostable materials - why did you decide t...

How often do you know exactly who made the clothes you wear? Well if you receive a Dom Amsterdam bag you can know for sure that it was carefully crafted in Amsterdam by Mohamad. Mohamad is originally from Syria where he worked for 30 years as a tailor for TV stations and commercial partners. And then during the crisis, he worked as a volunteer managing a clothing factory of the Sons of Palestin...

Dom Amsterdam's have set up their entire business model to produce in the most sustainable and ethical way. Materials play a big part in this, and they only use residual materials for the production of their bags. This includes old clothing, curtains and cut-off residues from companies. Huge volumes of textiles are sent to landfill every year - the U.N. estimates that the fashion industry is re...