We’re all aware of the positive impact of living a more plant-based lifestyle, and that applies not only to what we eat but what we wear. But when most of us think of vegan materials we’re often taken back to memories of uncomfortable, sweaty, plastic-filled shoes and bags made of cheap materials we used to call “pleather”. Technology has come a long way in the last few years, and so has th...

BACKTOBACK is a London based clothing brand designed to show the balance between raving and sustainability, community and unity. Inspired by music, art and nature BACKTOBACK combines graphic prints with sustainable materials that take you from day to night, from the street to the rave. We chatted with founders Athena and Brad about seasonless clothing, reconnecting to nature, and, of course, m...

EA WILLIAMS is a British Clothing brand based in North London founded by vegan designer Eleanor Williams. Eleanor's brand is about mixing science and seasons creating pieces that are not trend lead. Animal rights and the environment are priorities for Eleanor and she carries that through all her work. She believes no one should suffer for clothes especially not the planet. "I had years of bein...

At PARO we love good design. For us, this means awesome products that: 1. You connect with; 2. Have great functionality and aesthetic; 3. Make a positive impact on the world. It’s estimated that the choices made during a product’s design phase dictates more than 80% of its impact on the world. We only stock brands who prioritize reducing this impact in their design process. Some people call thi...