EA WILLIAMS is a British Clothing brand based in North London founded by vegan designer Eleanor Williams. Eleanor's brand is about mixing science and seasons creating pieces that are not trend lead. Animal rights and the environment are priorities for Eleanor and she carries that through all her work. She believes no one should suffer for clothes especially not the planet. What 2 words best d...

POND is a London based jewellery brand offering hand made, limited edition pieces using salvaged vintage beads and recycled gold. Co-founders Natalie and Holly, shared an inside track on POND on how they create new narratives for objects with a history. What 2 words best describe POND? Reused, Rephrased.When did you start POND, and what inspired you to? October 2019. We both worked together fo...

At PARO we love good design. For us, this means awesome products that: 1. You connect with; 2. Have great functionality and aesthetic; 3. Make a positive impact on the world. It’s estimated that the choices made during a product’s design phase dictates more than 80% of its impact on the world. We only stock brands who prioritize reducing this impact in their design process. Some people call thi...

How often do you know exactly who made the clothes you wear? Well if you receive a Dom Amsterdam bag you can know for sure that it was carefully crafted in Amsterdam by Mohamad. Mohamad is originally from Syria where he worked for 30 years as a tailor for TV stations and commercial partners. And then during the crisis, he worked as a volunteer managing a clothing factory of the Sons of Palestin...

Dom Amsterdam's have set up their entire business model to produce in the most sustainable and ethical way. Materials play a big part in this, and they only use residual materials for the production of their bags. This includes old clothing, curtains and cut-off residues from companies. Huge volumes of textiles are sent to landfill every year - the U.N. estimates that the fashion industry is re...