WE FOUND IT STUDIO is the brainchild of Laurie and Jones from Toulouse, France. The brand started off as WE FOUND IT VINTAGE, a space to curate and share exceptional as well as timeless vintage garments but eventually evolved into its own line of made to order pieces from deadstock designer fabrics. We chatted to Jones and Laurie about their inspiration, fashion that exists already and what it...

Harem London is an East London based clothing label founded by sisters Dee and Begum Ozturk. Heavily influenced by their Turkish heritage the label expresses experience of diverse identity with pieces that blend influences, fabrics and techniques from both countries and cultures. As we launch Harem London on PARO, we chatted to Dee and Begum about family ties, and how their heritage and sustai...

New Order of Fashion is an Eindhoven based foundation helping to shift the dial on sustainability in fashion through talent and innovation. In an ambitious project that kicked off in 2020, they set out to turn the old, unworn clothes from Eindhoven’s residents into a completely new collection of items that would have new life. As we launch the first pieces from the collection on PARO we chatted...

EA WILLIAMS is a British Clothing brand based in North London founded by vegan designer Eleanor Williams. Eleanor's brand is about mixing science and seasons creating pieces that are not trend lead. Animal rights and the environment are priorities for Eleanor and she carries that through all her work. She believes no one should suffer for clothes especially not the planet. "I had years of bein...

POND is a London based jewellery brand offering hand made, limited edition pieces using salvaged vintage beads and recycled gold. Co-founders Natalie and Holly, shared an inside track on POND on how they create new narratives for objects with a history. "If more respect is given to the producers and the product then all the other things we talk about - slower fashion, more conscious consumeris...

Transparency eliminates secrecy and holds brand accountable. If you could see how some of the clothes you buy were made, you wouldn't buy them. I know the same is true for some of the stuff in my wardrobe. Even wardrobe pieces as simple as a tee shirt are the product of a complex supply chain which has an impact on people and on our planet at every stage. Unfortunately fashion supply chains are...

Aniela Parys is a project based on the revival of sustainable clothing manufacturing, photography, artist collaborations.  From their Barcelona studio they design with a focus on local sourcing and production, and sustainable fabrics. Aniela Parys is also the name of the designer and founder of the brand, we chatted to Aniela to find out a bit more about them. "Good design means creating produc...

At PARO we love good design. For us, this means awesome products that: 1. You connect with; 2. Have great functionality and aesthetic; 3. Make a positive impact on the world. It’s estimated that the choices made during a product’s design phase dictates more than 80% of its impact on the world. We only stock brands who prioritize reducing this impact in their design process. Some people call thi...

How often do you know exactly who made the clothes you wear? Well if you receive a Dom Amsterdam bag you can know for sure that it was carefully crafted in Amsterdam by Mohamad. Mohamad is originally from Syria where he worked for 30 years as a tailor for TV stations and commercial partners. And then during the crisis, he worked as a volunteer managing a clothing factory of the Sons of Palestin...

Dom Amsterdam's have set up their entire business model to produce in the most sustainable and ethical way. Materials play a big part in this, and they only use residual materials for the production of their bags. This includes old clothing, curtains and cut-off residues from companies. Huge volumes of textiles are sent to landfill every year - the U.N. estimates that the fashion industry is re...