It's the week of Earth Day and Fashion Revolution week. The two campaigns ask us to acknowledge the interconnected rights of people and nature, and work together to not just stop, but to restore the damage being caused to the Earth. Things we should do all year round, with this being a good week to start. FOR THE REST OF APRIL, WE ARE DONATING 20% OF OUR SALES TO SUPPORT THE OR FOUNDATION.The...
It's the week of Earth Day and Fashion Revolution week. The two campaigns ask us to acknowledge the interconnected rights of people and nature, and work together to not just stop, but to restore the damage being caused to the Earth. Things we should do all year round, with this being a good week to start. FOR THE REST OF APRIL, WE ARE DONATING 20% OF OUR SALES TO SUPPORT THE OR FOUNDATION.The...
BACKTOBACK is a London based clothing brand designed to show the balance between raving and sustainability, community and unity. Inspired by music, art and nature BACKTOBACK combines graphic prints with sustainable materials that take you from day to night, from the street to the rave.
We chatted with founders Athena and Brad about seasonless clothing, reconnecting to nature, and, of course, m...
BACKTOBACK is a London based clothing brand designed to show the balance between raving and sustainability, community and unity. Inspired by music, art and nature BACKTOBACK combines graphic prints with sustainable materials that take you from day to night, from the street to the rave.
We chatted with founders Athena and Brad about seasonless clothing, reconnecting to nature, and, of course, m...
We've discovered many new and emerging brands whilst scouting for PARO STORE, but it is rare to come across a brand who has been around for over 16 years, and whilst growing in size has stayed true to their original vision and maintained sustainable operations. We talked to Maiami founder, Maike Dietrich about how the brand has evolved, and how her passion for the hand made is still as alive t...
We've discovered many new and emerging brands whilst scouting for PARO STORE, but it is rare to come across a brand who has been around for over 16 years, and whilst growing in size has stayed true to their original vision and maintained sustainable operations. We talked to Maiami founder, Maike Dietrich about how the brand has evolved, and how her passion for the hand made is still as alive t...
Socksss are really unlike any sock brand we've seen before. The attention to detail that goes in to the design, and the creativity in the communication makes you rethink your relationship with this daily wardrobe staple which can be pretty under appreciated. We chatted to Sean and Oscar, founders of Socksss, to find out and about them, their vision for the humble sock, and how they approach de...
Socksss are really unlike any sock brand we've seen before. The attention to detail that goes in to the design, and the creativity in the communication makes you rethink your relationship with this daily wardrobe staple which can be pretty under appreciated. We chatted to Sean and Oscar, founders of Socksss, to find out and about them, their vision for the humble sock, and how they approach de...
EA WILLIAMS is a British Clothing brand based in North London founded by vegan designer Eleanor Williams. Eleanor's brand is about mixing science and seasons creating pieces that are not trend lead. Animal rights and the environment are priorities for Eleanor and she carries that through all her work. She believes no one should suffer for clothes especially not the planet.
"I had years of bein...
EA WILLIAMS is a British Clothing brand based in North London founded by vegan designer Eleanor Williams. Eleanor's brand is about mixing science and seasons creating pieces that are not trend lead. Animal rights and the environment are priorities for Eleanor and she carries that through all her work. She believes no one should suffer for clothes especially not the planet.
"I had years of bein...
POND is a London based jewellery brand offering hand made, limited edition pieces using salvaged vintage beads and recycled gold. Co-founders Natalie and Holly, shared an inside track on POND on how they create new narratives for objects with a history.
"If more respect is given to the producers and the product then all the other things we talk about - slower fashion, more conscious consumeris...
POND is a London based jewellery brand offering hand made, limited edition pieces using salvaged vintage beads and recycled gold. Co-founders Natalie and Holly, shared an inside track on POND on how they create new narratives for objects with a history.
"If more respect is given to the producers and the product then all the other things we talk about - slower fashion, more conscious consumeris...
Aniela Parys is a project based on the revival of sustainable clothing manufacturing, photography, artist collaborations. From their Barcelona studio they design with a focus on local sourcing and production, and sustainable fabrics. Aniela Parys is also the name of the designer and founder of the brand, we chatted to Aniela to find out a bit more about them.
"Good design means creating produc...
Aniela Parys is a project based on the revival of sustainable clothing manufacturing, photography, artist collaborations. From their Barcelona studio they design with a focus on local sourcing and production, and sustainable fabrics. Aniela Parys is also the name of the designer and founder of the brand, we chatted to Aniela to find out a bit more about them.
"Good design means creating produc...
MAKE are a Cardiff based brand taking a unique and imaginative approach to fabric-first, zero-waste design using deadstock materials. We chatted to founder, Sam Osborne to get to know a bit more about MAKE; where they've come from, the drive behind what they do today, and what the future holds.
"Culture and youth movements are extremely important for our collective growth for many reasons and...
MAKE are a Cardiff based brand taking a unique and imaginative approach to fabric-first, zero-waste design using deadstock materials. We chatted to founder, Sam Osborne to get to know a bit more about MAKE; where they've come from, the drive behind what they do today, and what the future holds.
"Culture and youth movements are extremely important for our collective growth for many reasons and...
At PARO we love good design.
For us, this means awesome products that:
1. You connect with; 2. Have great functionality and aesthetic; 3. Make a positive impact on the world. It’s estimated that the choices made during a product’s design phase dictates more than 80% of its impact on the world. We only stock brands who prioritize reducing this impact in their design process. Some people call thi...
At PARO we love good design.
For us, this means awesome products that:
1. You connect with; 2. Have great functionality and aesthetic; 3. Make a positive impact on the world. It’s estimated that the choices made during a product’s design phase dictates more than 80% of its impact on the world. We only stock brands who prioritize reducing this impact in their design process. Some people call thi...
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