Shuv means Again. All jewelry is produced from second-hand, vintage, and antique jewels from all around the world and is constructed entirely of recycled materials. All stories from the original are compiled in the sustainable new bracelets and necklaces.

Osher, who is based in Amsterdam, is constantly searching for "new" materials to recycle for Shuv. The source materials determine how each design is unique. Venetian glass can be mixed with Jerusalem antique pearls. By doing so, he combines the jewel's many stories into one.

Keeping the future of the planet in mind with a sustainable approach, this future is also the inspiration for the designs. The Crocodile bracelet as a recognizable example, an upcoming project features shiny and colorful no longer used fishing gear turned into necklaces and bracelets. Shuv explores the beauty of the planet while keeping its future in mind.