DISCOVER OUR
GOOD DESIGN CODES.

GOOD DESIGN CODES

WE ASSESS EVERY DESIGNER AGAINST NINE WAYS TO APPROACH THEIR CRAFT IN ORDER TO HAVE A BETTER IMPACT IN THE WORLD.

YOU’LL FIND THE GOOD DESIGN CODES NEXT TO EVERY PRODUCT, SO YOU CAN SEE WHERE THEY GET A THUMBS UP FROM PARO AND SHOP BASED ON WHAT’S MOST IMPORTANT TO YOU.

TRANSPARENT

ARTISAN

EMPOWER PEOPLE

ECO-FRIENDLY

VEGAN

ORGANIC

CIRCULAR

MANAGE RESOURCES

LOCAL

GOOD DESIGN CODES

WE ASSESS EVERY DESIGNER AGAINST NINE WAYS TO APPROACH THEIR CRAFT IN ORDER TO HAVE A BETTER IMPACT IN THE WORLD.

YOU’LL FIND THE GOOD DESIGN CODES NEXT TO EVERY PRODUCT, SO YOU CAN SEE WHERE THEY GET A THUMBS UP FROM PARO AND SHOP BASED ON WHAT’S MOST IMPORTANT TO YOU.

TRANSPARENT

ARTISAN

EMPOWER PEOPLE

ECO-FRIENDLY

VEGAN

ORGANIC

CIRCULAR

MANAGE RESOURCES

LOCAL

HELEN KELEN

HELEN KELEN is a graduate in textile and fashion designer who launched her brand in early 2020. In her work, she uses discarded textiles from factories and second-hand clothes to prolong their lifespan by adding new value to them, so that they don't end up in landfills.

The brand offers new interesting solutions by combining the smallest pieces of fabrics in production to get a different and unique garment. The designer draws inspiration mostly from electronic music and rave culture, and offers a fresh, hybrid aesthetic of clothing based on organic and sustainable production. She describes her work as 'techno up-cycling'.

100% discarded materials from textile factories

Pieces selected & made by hand in small batches by Helen

Sourced and produced in Croatia

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HELEN KELEN

HELEN KELEN is a graduate in textile and fashion designer who launched her brand in early 2020. In her work, she uses discarded textiles from factories and second-hand clothes to prolong their lifespan by adding new value to them, so that they don't end up in landfills.

The brand offers new interesting solutions by combining the smallest pieces of fabrics in production to get a different and unique garment. The designer draws inspiration mostly from electronic music and rave culture, and offers a fresh, hybrid aesthetic of clothing based on organic and sustainable production. She describes her work as 'techno up-cycling'.

Explore

HELEN KELEN

HELEN KELEN

  • Helen Kelen HK-HOLE Red Top
    Helen Kelen HK-HOLE Red Top

    Helen Kelen HK-HOLE Red Top

    Regular price
    €95.00
    Sale price
    Unit price
    per 
    Helen Kelen HK-HOLE Red Top
  • Helen Kelen HK-BURN Brown Top
    Helen Kelen HK-BURN Brown Top

    Helen Kelen HK-BURN Brown Top

    Regular price
    €95.00
    Sale price
    Unit price
    per 
    Helen Kelen HK-BURN Brown Top
  • Helen Kelen HK-HOLE Black Top
    Helen Kelen HK-HOLE Black Top

    Helen Kelen HK-HOLE Black Top

    Regular price
    €90.00
    Sale price
    Unit price
    per 
    Helen Kelen HK-HOLE Black Top
  • Helen Kelen HK-HOLE Red Top
    Helen Kelen HK-HOLE Red Top

    Helen Kelen HK-HOLE Red Top

    Regular price
    €95.00
    Sale price
    Unit price
    per 
    Helen Kelen HK-HOLE Red Top
  • Helen Kelen HK-HOLE Red Black Top
    Helen Kelen HK-HOLE Red Black Top

    Helen Kelen HK-HOLE Red Black Top

    Regular price
    €90.00
    Sale price
    Unit price
    per 
    Helen Kelen HK-HOLE Red Black Top
  • Helen Kelen HK-HOLE Black Red Top
    Helen Kelen HK-HOLE Black Red Top

    Helen Kelen HK-HOLE Black Red Top

    Regular price
    €95.00
    Sale price
    Unit price
    per 
    Helen Kelen HK-HOLE Black Red Top
  • Helen Kelen Beige Pants
    Helen Kelen Beige Pants

    Helen Kelen Beige Pants

    Regular price
    €195.00
    Sale price
    Unit price
    per 
    Helen Kelen Beige Pants