E.MACBEAN is a high-end UK swimwear brand launched in 2020, a creative collaboration between Andrew and Eleanor Ibi. The E.MACBEAN ethos is one of slow, considered, sustainable swimwear; made for a diverse, fearless and culturally-aware community. E.MACBEAN’s aim is to claw back the traditional swimwear narrative from the male gaze; bored of the anodyne, careful, traditionally pretty/sexy swimwear imagery that has dominated the market for so long.

Andrew and Eleanor created their first swimwear collection, inspired by and named after characters from female-written literature; the eponymous 'Sula', from the Toni Morrison novel, and 'Zenia' from Margaret Attwood’s The Robber Bride. Future collections will take references from female-driven music, film and the arts - think Patti Smith by the sea; Simone de Beauvoir in an oversized punk beach sweat; Angela Davis in a carefully designed structural one piece.