Cavia is an upcycling and eco-friendly clothing brand, founded and made in Italy since 2020. Cavia believe that our world is full of things we produced in past, that we must transform with our creativity. We chatted to founder Martina about her vision for the brand, future projects and, of course, knitting. "Our world is full of things we produced in past, we just need to transform it with our...

WE FOUND IT STUDIO is the brainchild of Laurie and Jones from Toulouse, France. The brand started off as WE FOUND IT VINTAGE, a space to curate and share exceptional as well as timeless vintage garments but eventually evolved into its own line of made to order pieces from deadstock designer fabrics. We chatted to Jones and Laurie about their inspiration, fashion that exists already and what it...

Par Cielle is a hand-crochet brand founded in 2018 by Australian born, Paris based, Cielle Marchal. Influenced by a free and unique upbringing in the Australian and French nature, with a connection and respect for these surroundings that inspires the creation of items that integrate with the natural world. We chatted to Cielle about what influences her work and how to create intentionally. "I...

Harem London is an East London based clothing label founded by sisters Dee and Begum Ozturk. Heavily influenced by their Turkish heritage the label expresses experience of diverse identity with pieces that blend influences, fabrics and techniques from both countries and cultures. As we launch Harem London on PARO, we chatted to Dee and Begum about family ties, and how their heritage and sustai...

New Order of Fashion is an Eindhoven based foundation helping to shift the dial on sustainability in fashion through talent and innovation. In an ambitious project that kicked off in 2020, they set out to turn the old, unworn clothes from Eindhoven’s residents into a completely new collection of items that would have new life. As we launch the first pieces from the collection on PARO we chatted...

Eily O Connell creates handmade jewellery inspired by the natural world. She grew up in Ireland and has been inspired by it's intrinsic forms.  Eily sources inspiration from forests and landscapes in the UK, Ireland and following a 2020 residency, also in Iceland.  Each piece of jewellery is cast from organic materials that Eily finds in her environment, collects and casts into recycled metals...

Studio Mend tackles the problem of clothing waste by extending the life of clothes that our precious to us. Our throw away consumer culture these days means we tend to see a stain or hole as the end of life for our clothes. But through visible mending techniques Sunniva shows us that this is in fact a chance for them to be re-born, turning imperfections in to an opportunity to make something m...

We've discovered many new and emerging brands whilst scouting for PARO STORE, but it is rare to come across a brand who has been around for over 16 years, and whilst growing in size has stayed true to their original vision and maintained sustainable operations. We talked to Maiami founder, Maike Dietrich about how the brand has evolved, and how her passion for the hand made is still as alive t...

EA WILLIAMS is a British Clothing brand based in North London founded by vegan designer Eleanor Williams. Eleanor's brand is about mixing science and seasons creating pieces that are not trend lead. Animal rights and the environment are priorities for Eleanor and she carries that through all her work. She believes no one should suffer for clothes especially not the planet. "I had years of bein...

POND is a London based jewellery brand offering hand made, limited edition pieces using salvaged vintage beads and recycled gold. Co-founders Natalie and Holly, shared an inside track on POND on how they create new narratives for objects with a history. "If more respect is given to the producers and the product then all the other things we talk about - slower fashion, more conscious consumeris...

The U.N. day for Desertification and Drought happened this week, on June 17th. Not something that is likely to fill up your news feeds like Earth Day might, however it highlights an important issue for the health of the planet, which is caused largely by humanity’s relentless production and consumption. And that includes, yes, fashion production. As populations, consumption and cities grow, so ...

At PARO we love good design. For us, this means awesome products that: 1. You connect with; 2. Have great functionality and aesthetic; 3. Make a positive impact on the world. It’s estimated that the choices made during a product’s design phase dictates more than 80% of its impact on the world. We only stock brands who prioritize reducing this impact in their design process. Some people call thi...