HGBB are a Danish-Korean brand established in 2018 with cultural diversity and collaboration at its core. They bring minimalist style, tailoring and heavy duty constructed clothing that embodies the mix of South Korean and Danish worlds, their shared heritage.

Like many brands, HGBB are on a journey when it comes to designing more sustainably, and we're stoked to be on the journey with them. They already produce most of their collection within Europe, and partner closely with factories that have good working conditions and manage their resource use.

We've worked with HGBB to hand pick the SS20 items that are locally produced, and made from materials that are better for the world, and as they increase their use of organic and eco-friendly materials you'll see more items from HGBB in the store for AW20 and beyond.