Belgian designer Alexandra Jacmin and her entrepreneur twin sister Ségolène Jacmin established their label FAÇON JACMIN in 2016. The brand aims to break the restraint of fashion, by diversifying and sophisticating denim, with three types of collections; timeless pieces, seasonal collections and capsule collections of up-cycled artisanal designs. Influenced by the 70s and 90s, Alexandra’s designs explore the concepts of masculinity, femininity, and seduction.

The use of Japanese denim is at the heart of FAÇON JACMIN. They use natural indigo dye and traditional weaving machines to create premium denim in deep blue hues, with finesse and durability.  The Japanese denim atelier operates in an environmentally conscious way, in line with STANDARD 100 from OEKO-TEX, as well as a clean water purification system that purifies water from the dyeing process before returning to the river. 40% of the current collection is organic, with the aim to transition to 100% organic by 2021.